Please feel free to contact me, firstname.lastname@example.org, too discuss exchanging URL’s, and updating our websites with mutual “backlinks” if applicable.
Backlinks are website address’s (like my website) that are directed towards your website. Also known as Inbound links (IBL's).
Frequently, the greater the number of websites linking to a website, the higher that website page ranking will be on Google search results.
Backlinks are important for SEO (search engine optimization) because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query.